Caitlin Johnstone, Contributor
The word “halitosis” is a household term which everyone knows means bad breath. But did you know that the word has been around for less than a hundred years, and was invented not by the medical field, but by advertisers?
Back in the 1920s, people didn’t worry about body odor as much as they do now. They didn’t bathe nearly as often, they didn’t wear deodorant, and some bodily smells weren’t necessarily considered socially catastrophic. A family antiseptic company called Listerine was able to increase its revenue from $115,000 to $8 million over the course of seven years by helping to change that.
Listerine had been around since the 1880s, marketed as a household cleaner, a medical antiseptic, and a treatment for gonorrhea, among many other uses. Forty years later, the company’s owner and his son came up with the brilliant idea to look up a fancy latin word for bad breath that sounds like a medical condition and then market it as though it’s an actual diagnosable disease that is crippling everyone’s social life. They ran advertisements telling wives that their halitosis was making them unappealing to their husbands, telling husbands that their halitosis was making their wives not want to kiss them, telling young women that they’d remain unmarried and unwanted forever if they didn’t cure their “unexcusable” condition with Listerine, even telling mothers that their breath may be grossing out their own children.
And it worked. People began throwing their money at this company, suddenly desperate to cure a horrible medical condition that they’d only just found out was a thing. By manufacturing demand for their product using artificially instilled shame and fear, Listerine made a fortune.
his type of advertisement is now commonplace, because it works. Mothers are told that they may be endangering their children by not using X cleaning product. Fathers are made to feel as though they’re not protecting their family because they don’t own home security system Y. Wives and girlfriends are made to feel self-conscious about how their lady parts might smell if they don’t use feminine hygiene product Z. Screens, billboards and magazine ads blare constantly, “Did you know that you are deeply flawed? You are! But don’t worry, Panaceavox can fix you!” In America they’re allowed to straight up say “Hey, have you ever felt kind of emotionally not okay? Well there’s a diagnosis for that. Ask your doctor if Thorazac is right for you.” People are manipulated into fretting about a problem they didn’t know they had til two seconds ago, then sold the solution.
What people think of as “sin” is a lot like Listerine’s halitosis marketing ploy, except unlike bad breath, sin doesn’t actually exist. And, for those who profit from religion, it’s also been exponentially more lucrative.
This is very true. An excellent article. The full link is above. It is very true. Modern religions sell sin just like a marketing ploy for a product. I once attended a funeral for an uncle where the minster never once mentioned our uncles name. Said NOTHING about him. But he did pound the pulpit telling everyone at the funeral that if we were not attending ”HIS” services we had a one way ticket to hell! The service was all about the minster and not a single word about a GOD or our uncle and it was supposed to be a funeral service.
These same priests and minsters are selling a product…Themselves ..and they claim to be the messengers of GOD himself which to me is the true sin. Lying to people!. Arrogant and you can tell they don’t believe a word they say. How could they steal from poor people and rape children and believe in a GOD?
I have my own beliefs and they do not coincide with commercial religions and their multi million dollar churches that are run by boards and committees.